Solve the Problem of Good Products with No Buyers! | Strategy to Create Value for OTOP Products through Packaging

In an era where market competition isn’t limited to product quality alone, “image” has become a crucial factor in consumer decision-making. OTOP products (One Tambon One Product) of Thailand, known for their wisdom and craftsmanship, face a significant challenge: transitioning from “local excellence” to “must-have international products” Table of Contents Challenges and Opportunities for OTOP […]