In an era where consumers don’t just decide based on “products” anymore, but look at “packaging origins,” take global brands like Apple for example, which uses the FSC (Forest Stewardship Council) standard. Why is this small tree symbol so important? Today, Thinks Pack will help you understand why FSC is crucial for your business.
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What is FSC and why is it important for business?
FSC (Forest Stewardship Council) isn’t just a simple tree logo, but a “global forest certification standard” confirming that the paper used for your boxes or paper bags doesn’t come from natural forest encroachment, but from 100% sustainably managed commercial forests.
The Importance of FSC
Essential passport for exports: If you plan to export to Europe or America, FSC certification is an “iron rule.” Without it, your brand might lose opportunities to negotiate with leading department stores.
Elevate to premium brand status: In modern consumers’ eyes, FSC-certified products are perceived as higher quality and more trustworthy, enabling brands to confidently implement Premium Pricing strategies.
Verify sources through international standard systems: Because trust is built on evidence, Thinks Pack‘s FSC certification confirms that every sheet of paper comes from properly licensed planted forests, ensuring your brand actively participates in global forest protection.
How many types of FSC are there?
The FSC™ symbol on product boxes has 3 main types, each indicating the “proportion of materials” used in producing that paper
- FSC 100% (uses 100% FSC forest materials without mixing other materials): Ideal for brands wanting to highlight maximum environmental responsibility
- FSC Recycled (uses only recycled materials, no new wood from forests): Perfect for brands focusing on “Circular Economy” concepts or extreme eco-friendly (Zero Waste) products that truly reduce new tree cutting
- FSC Mix (uses mixed materials): This is the most popular type worldwide, suitable for general brands seeking international standards at accessible prices
As a brand owner... what benefits will you get from choosing FSC standards?
- Easy exports: European and American partners will "Say Yes" more readily to products with this certification
- Increase product value: Customers are willing to pay more for responsible brands
- Create pride: Your brand becomes part of global forest conservation efforts
3 Reasons Why "Export Businesses" Must Have FSC Certification on Packaging
1. It's a passport to global markets (Global Compliance)
Many countries, especially the European Union and America, have strict laws regarding timber product origins. If your packaging lacks clear sourcing, products may be denied import. Having FSC is like having a “passport” for your products to travel worldwide.
2. Helps elevate your brand to "Global Brand" status
Have you noticed that… global brands like Apple, Starbucks, or IKEA all have FSC certification on their packaging? Using the same standard silently tells customers that “our brand is professional and environmentally conscious,” instantly making your products look more premium.
3. Win over eco-conscious customers worldwide
Modern consumers are willing to pay “more” for environmentally responsible brands, and the FSC symbol is the most credible evidence, more than just eco-friendly advertising claims.
⚠️ What brand owners must be careful about!
You can’t just put the FSC logo on boxes or packaging as you wish! Many mistakenly think that just using FSC paper allows them to place the tree logo on their designs… but in reality, “it’s not allowed.” To have the right to print this symbol, you must produce with “FSC-certified factories only”
The factory at Thinks Pack has proper FSC certification and ISO 9001:2015 standards. Every piece of packaging from our factory is ‘consistently high quality’ and ‘verifiably traceable’
Summary: FSC
FSC™ is a global standard confirming that your packaging comes from sustainable planted forests. This mark serves as an important passport helping Thai brands export smoothly to premium markets in Europe and America. Our Thinks Pack factory holds FSC™ and ISO certifications, ready to support your brand’s international growth.
FAQ (Frequently Asked Questions)
Q: How do I print the FSC logo on boxes?
A: The correct procedure is you need to place orders with an FSC-certified facility such as Thinks Pack. We will coordinate the artwork placement and request approval for the trademark usage (License Code) in accordance with FSC organization regulations.
Q: Is FSC paper much more expensive than regular paper?
A: Typically, FSC paper costs only slightly more than regular paper (approximately 3-5%), but when compared to the “credibility” and “export opportunities” that brands will receive, it represents a very worthwhile investment.
Q: If we use FSC-sourced paper but the manufacturing facility doesn't have certification, can we print the logo?
A: No, according to FSC regulations, if the printing house or manufacturing facility lacks certification, the product is considered substandard and cannot use the FSC trademark on packaging.