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Solve the Problem of Good Products with No Buyers! | Strategy to Create Value for OTOP Products through Packaging
In an era where market competition isn’t limited to product quality alone, “image” has become a crucial factor in consumer decision-making. OTOP products (One Tambon One Product) of Thailand, known for their wisdom and craftsmanship, face a significant challenge: transitioning from “local excellence” to “must-have international products” Table of Contents Challenges and Opportunities for OTOP Products in the Digital Age Today, consumers can access “products” from around the world with just a touch. Thai OTOP products have reached a crucial turning point between preserving tradition and adapting to changing lifestyles, focusing on creating “branding” and “experience” beyond product quality Brand Image Competition Modern consumers, especially Gen Z who have become the main purchasing power in today’s market, aren’t just looking for products that “work.” They
What is FSC? Why Brand Owners Can’t Miss It for Exports!
In an era where consumers don’t just decide based on “products” anymore, but look at “packaging origins,” take global brands like Apple for example, which uses the FSC (Forest Stewardship Council) standard. Why is this small tree symbol so important? Today, Thinks Pack will help you understand why FSC is crucial for your business. Table of Contents What is FSC and why is it important for business? FSC (Forest Stewardship Council) isn’t just a simple tree logo, but a “global forest certification standard” confirming that the paper used for your boxes or paper bags doesn’t come from natural forest encroachment, but from 100% sustainably managed commercial forests. The Importance of FSC Essential passport for exports: If you plan to export to Europe or America, FSC
Why Good Packaging is Important for Your Products and Business
Good packaging is not just a “box or bag” to contain products, but an important tool that adds value to goods and protects your products in terms of marketing, transportation, and creating a positive customer experience. Choosing good packaging will help your products stand out from competitors and create satisfaction from the first sight. Table of Contents The Importance of “Good Packaging” Good packaging is not just a material for storing products, but a crucial strategic tool that affects the success of products and businesses in many aspects, as follows: Product Protection Good packaging helps protect products from various damages during production, transportation, and storage, such as: Impact and dropping Inappropriate moisture or temperature Contamination or environmental damage Good protection not only reduces costs from
What is Food Grade? Why Do Food Businesses Need It?
In an era where consumers are increasingly concerned about food safety, “Food Grade packaging” has become the standard packaging for restaurants, bakeries, beverages, and almost all delivery businesses. However, many may still wonder… what is food grade, how is it different from regular boxes, and how necessary is it? In this article, ThinksPack will explain and recommend how to choose boxes suitable for your business type. Table of Contents What is Food Grade Food Grade packaging refers to packaging specifically designed and manufactured to be safe for direct food contact. The materials used must be free from chemical contamination or foreign odors, and must appropriately resist moisture, heat, and oil. The wine glass and fork symbol is the universal mark indicating that the packaging material